Instagram has become a worldwide visual media. This time, we will discuss how to use Instagram for content marketing.
In order to improve the quality of each content as a part of content marketing, it is necessary to utilize visually effective media such as photos, illustrations, and videos, instead of relying solely on text. And, Instagram is getting attention as a platform that can provide contents that utilize such visual media.@ the best payment gateway for online payments.
Instagram increases value in content marketing as the number of users increases
Instagram announced that the number of users exceeded 400 million. There is no doubt that it has established a solid position as a social media that emphasizes visual media. The number of Instagram users is still rising. The number of users is Instagram increasing as well. Instagram, which specializes in posting and sharing photos, illustrations, and short movies, is a medium that is adding value to content marketing right now.
Instagram attracts attention due to the ban on self-serve advertising
Instagram finally started offering self-serve advertising. In principle, this allows any company to serve ads on Instagram. In addition, you can deliver ads created with videos as well as text and images. It can be said that Instagram, which can also deliver advertisements, has further improved its value as a platform for content marketing.
“Facebook Power Editor” enables pinpoint advertising distribution
Advertisement distribution on Instagram will be performed from “Facebook Power Editor”. “Facebook Power Editor” is a system attached to Facebook that can deliver advertisements by subdividing the target segment according to items such as age, residential area, hobbies, and interests. Therefore, it is possible to provide valuable content to a specific target even when delivering ads on Instagram.
Instagram is effective as a visual platform
In order to improve the quality of content marketing, it is important to maintain visual consistency as well as text level. And Instagram, which has grown significantly and can also deliver advertisements, functions as a visual platform that maintains the image of the brand. If you manage videos and images used on owned media and other social media on Instagram, you should be able to realize content marketing that crosses media and has a strategic sense of unity.
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